Summary of - The Early Word: The Cost of Going Negative

I think that the role of negative advertisement is bad and wrong. Instead of criticizing others about how they run their campaign or slogan and attacking them , just focus on what you are running for, and try to improve it in any way possible. Yes, some negative advertising can be done but not to the extreme. For ex, elected official John McCain ,in this New York times article states that he spent more time attacking than actually focusing on his campaign and trying to raise more money.