Thursday, November 6, 2008
Analysis on Beer ad
This ad is meant for men who love beer .This beer ad is being shown because there are so many beer companies in the world and Troegenerator beer wants consumers to buy theirs because after all , all men want beautiful women. This ad uses women and other effects to grab the attention of men and show how their beer is the best. We hear a white man drinking the cup of beer while an not taken care of woman is standing in front of him and once he finishes the beer a young beautiful appears and starts acting seductively and teases the man. The intended and underlying meaning of this ad is trying to tell men that if they possibly have ugly wives or girlfriends and they drink this beer it will impair their vision and suddenly your wives or girlfriends will transform into this gorgeous women. When looking at this ad , the assumption is made that women are used in various ads as if to tell society that they are only used for their bodies to grab the attention of most users. This commercial doesn't use celebrities or any high standard important people but oppositely use middle class random men to to try tell them regardless of race , color and culture that if you drink this beer it will most definitely only let you project women as looking flawlessly.
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