Race in Advertising

Race ads used by companies project many ideas on stereotypes. Such ads like the Uncle Ben's rice , a butler appears on the cover which subconsciously tells the consumer that they will be there at their service. This ad wants to get white Americans to buy there rice.There are many different ways in which race ads stereotype on various races. For instance, in the old navy commercial ad , the only one that was wearing a long sleeved shirt was a young teenage African American. This ad seems to state that African Americans shouldn't be undressed in front of a white women. These kind of race ads grab the attention of certain groups .