Tuesday, November 11, 2008
Analysis on Myth ads
In the Burger king commercial it used the methodology that if men want to be masculine they should eat meat preferably there burger's. They should avoid the feminine foods such like salad, tofu and quiche. Men are ideally recognized to be strong and big. The ad shows men that by eating meat , they will be real men . Most people when watching this ad can grasp the idea that in the American society there are differences on the types of food that are preferred to be eaten by men and foods that are made for women.In this ad , men can infer that they are not able to be masculine if they don't eat meat such as Burger Kings "Double whopper" . The ads proves its point by showing a man who is tied to an 18 wheeler truck and push it to reach for the "masculine" Double whopper.
Monday, November 10, 2008
Garnier Fructis Analysis
The commercial ad on Garnier Fructis was a ad on how this shampoo will transform your damaged hair to the most luscious looking hair ever. It guarantees with all its fruit actives to make your hair stronger . Firstly it shows a women with her hair all damp and looking dead and once her hair was washed with Garnier it becames much stronger and healthier looking . The intended meaning is that yes, this shampoo will make your hair beautiful and that with the beauty of it - it will attract men .This ad is meant for women because of they can relate to having damaged hair and once this product is used it will instantly transform it to hair looking healthier than ever. The cultural meaning is that women with more beautiful hair will be more attractive to men.
Sunday, November 9, 2008
Thursday, November 6, 2008
Analysis on Beer ad
This ad is meant for men who love beer .This beer ad is being shown because there are so many beer companies in the world and Troegenerator beer wants consumers to buy theirs because after all , all men want beautiful women. This ad uses women and other effects to grab the attention of men and show how their beer is the best. We hear a white man drinking the cup of beer while an not taken care of woman is standing in front of him and once he finishes the beer a young beautiful appears and starts acting seductively and teases the man. The intended and underlying meaning of this ad is trying to tell men that if they possibly have ugly wives or girlfriends and they drink this beer it will impair their vision and suddenly your wives or girlfriends will transform into this gorgeous women. When looking at this ad , the assumption is made that women are used in various ads as if to tell society that they are only used for their bodies to grab the attention of most users. This commercial doesn't use celebrities or any high standard important people but oppositely use middle class random men to to try tell them regardless of race , color and culture that if you drink this beer it will most definitely only let you project women as looking flawlessly.
Tuesday, November 4, 2008
Race in Advertising
Race ads used by companies project many ideas on stereotypes. Such ads like the Uncle Ben's rice , a butler appears on the cover which subconsciously tells the consumer that they will be there at their service. This ad wants to get white Americans to buy there rice.There are many different ways in which race ads stereotype on various races. For instance, in the old navy commercial ad , the only one that was wearing a long sleeved shirt was a young teenage African American. This ad seems to state that African Americans shouldn't be undressed in front of a white women. These kind of race ads grab the attention of certain groups .
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